Does Cult Beauty ‘look fantastic’? The future of the beauty brand at the Hut Group
The announcement that the beauty website Cult Beauty was bought by the Hut Group, the e-commerce company that operates Lookfantastic, posed some serious questions about the future of the beauty giant. Naturally, the £275 million deal left the Cult Beauty fans wondering if
The key to a beauty brand’s success on Tik Tok
Tik Tok has officially hit the beauty mainstream, surpassing Instagram as the second-most popular social media app for teens. The latest statistics from Sensor Tower reveal that in April 2020 the video app has been downloaded more than two billion