Sustainable swaps to make this ‘sparkly’ season
If Christmas isn't all about indulgence and extravagance, then you are probably doing it wrong. The festive season is almost synonymous with spoiling yourself, whether with alcohol, food, presents, time with loved ones or binge-watching Christmas films. But this overindulgence can
Does the rental clothing market have the ability to take over fast fashion?
The popularity of renting clothing has risen over the last year with the rental clothing market paving its way within the retail industry in the UK. Consumers are now aware on the impact their habits are having on the environment. In
Has Covid-19 brought an end to clothing rental?
In a move towards a more sustainable fashion industry, clothing rental was set to take off, but COVID-19 had other plans. With events being put on hold and occasion wear becoming a distant memory, would clothing rental survive the pandemic?
The Future of Luxury
Luxury as an industry is now being upgraded and the future of brands is being determined by their response to the change in consumer habits. Digitalisation is changing the way consumers are purchasing luxury goods; from renting designer clothes to
More than 300,000 tonnes of clothing ended up in landfills last year: is this a sign that we should be renting our clothes?
In 2017, over 300,000 tonnes of clothing ended up in landfills as the people of Britain threw away £12.5 billion worth of clothes. With the rise of fast fashion leading to a shortage of sustainable materials, should we be renting