Have Gen Z abandoned drinking culture?
Gen Z are exploring new ways to spend their free time without involving alcohol, but are they abandoning drinking culture altogether? For a long time, going to the pub or going to a bar has been the go-to way to socialise
Streetstyle: Gen Z’s favourite accessory – The tote bag!
Over the last few years tote bags have become an indispensable accessory, no matter where you’re going or what you’re doing a tote is the perfect bag to be by your side. Not only are they useful, but they are also
The exposed bra – the 2000s trend is making a comeback!
There has been a resurgence of exposed bras in female celebrities' outfits, from on the red carpet to street style to the movie screen – this style has been spotted everywhere! This look began to gain popularity around the beginning of
Gen Z Sustainability: Purchase or Purpose?
GEN Z shoppers claim sustainability is important to them, yet 54% buy fast fashion items, according to new research. While 18 to 24-year-olds are the most likely to buy products from a brand that has strong ethical and sustainable credentials, they