The rise in vegan-beauty: Our top five brands to follow on Instagram

As #crueltyfree exceeds over nine million posts on Instagram, it is clear awareness of animal-testing practices is rising, particularly within some of the industries biggest brands.

Many ethical beauty consumers agree that a product can only be described as ‘cruelty-free’ if it has not been tested on animals whatsoever. This includes the separate ingredients included in the product, the product as a whole and obligatory testing in other countries. Vegan makeup and skincare include absolutely no animal ingredients at all – common animal components include gelatine, beeswax and carmine, which is a red pigment that is extracted from cochineal beetles and is often found in lipsticks and blushers.

Many makeup artists, such as Justine Jenkins – whose clients include Suranne Jones and Fearne Cotton – now only use cruelty-free products when working. Thankfully with the number of vegan-beauty shoppers growing, the number of cruelty-free brands increase in correlation.


5 vegan beauty brands to try out –

  1. Cover FX – This brand was created by a former chemist and managing director at MAC Cosmetics. Therefore it’s no surprise that the quality of the makeup is so impressive. Cover FX’s entire range is free from any animal testing.

2. EcoTools – A huge range of makeup brushes are offered here, all of which are vegan.

3. Elf – A popular high-street brand that are completely cruelty free and affordable.

4. Pacifica – Not only is this band vegan-friendly, but it also uses only natural products.

5. B. Beauty – Another high-street brand which is exclusive to Superdrug, meaning it’s available to everyone.

What’s your favourite vegan-beauty brand? Tweet us and let us know @Fashion_North


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