Esteé Lauder, co-founder of one of the top 10 beauty brands in the world, died in 2004 at the age of 97, leaving behind a family and a company to carry on her legacy.
Keeping it in the family, the great granddaughter of beauty and skincare Queen Esteé Lauder, Danielle Lauder announced she would be launching her own make-up line named Act IV in January 2020.
Previews of the collection have now been released, showcasing the beautiful debut starting at just £34.
Here’s a picture of the classic Hollywood inspired collection.
She also shared this picture on her instagram on the 18th of November, giving another sneaky little preview of some of the products.
Keep an eye out on @daniellelauder instagram to see more early reveals and official launch date of the collection, promised for January 2020.
Could Danielle take over the world like Esteé? Tweet us your thoughts @fashion_north.