Global online fashion retailer Boohoo will launch a new sportswear range in January.
boohooFIT, a collection dedicated to sportswear, will include menswear and womenswear – delivering key sporting essentials which can be worn at the gym or worked into your everyday style.
The new 40-50 piece collection follows on from the success of boohoo Boutique, boohooMAN and boohooPLUS.
The range is heavily influenced by the emergence of sportswear, as a bona fide trend derived from the catwalks it’s described as fun and fresh with relaxed shapes such as coordinates.
Taking its lead from boohoo mainline, the key details include mesh panelling and sheer layers, with on-trend prints in bold colours.
According to Drapers online, Caroline Evans, design director at boohoo, said: “We have always strived to offer our customer the latest statement pieces at affordable prices, so creating a sportswear label within the Boohoo brand was a natural progression.
“This is the ultimate fitness collection, delivering iconic shapes in sports inspired fabrications, mixed with a fashion-edge. Staple items include wind-breakers, tennis dresses, sport polos, tracksuits and ultra-lightweight jog pants to provide that complete head-to-toe look.”
boohooFIT will be available to buy from January 2015. Prices start at £8.00.