Primark has launched their second collab collection with YouTube’s own Saffron Barker, exactly one year later from her first collaboration.
When we reported on it one year ago Saffron had just over 1.2 million subscribers across both her YouTube channels, she’s now doubled that with 2.4 million subscribers, 975K Instagram followers and over 514K Twitter followers.
Saffron released her first homeware collection in collaboration with Primark exactly one year to the date, October 23. This ‘Saffy B’ collection is much girlier than the first, with even more pink but with fun, funky graphics aiming it towards a slightly older audience.
We headed into our local Primark in Sunderland to check out the latest collection and we were quite impressed with the selection. There were only a small number of items we couldn’t find such as the £40 suitcase.
We weren’t too impressed by her last collection as it was aimed towards her tween fan base, however this time there were a few items we loved such as the black, white and gold print mug for £3 and her ‘Pecan Waffles’ reed diffuser for £5. See below the range available in Primark, Sunderland.
Her collection also includes a steel water bottle £7, hot water bottle £5, memo board £8, patterned single, double and king sized bedding starting from £11 and many other homeware items.
Overall, we think this collection is a hit compared to her first in 2017.
Have you bought anything from the new Saffy B x Primark collection? Tweet us a pic to @Fashion_North