H&M collaboration with historic art inspires fashion for the future

H&M has announced a collaboration with the Musee Des Arts Decoratifs, found in the Palais du Louvre, Paris to create the H&M Conscious Exclusive 2016 collection.

The museums archives inspired the collection and the face of the campaign is Julia Restoin Roitfeld- Parisian art director and sustainability supporter.

Roitfeld said: “I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic.”

The exclusive collection is to be made from sustainable materials such as in previous conscious collections and ground-breaking materials which Roitfeld believes “are the future of fashion.”

H&M designers have studied the museums fashion archives as well as artists work including Gustave Moreau to inspire the compilation.

H&M’s Creative Advisor, Ann-sofie Johansson said: “With this collection we brought the idea of sustainability to new levels.

“Working with new innovative and sustainable materials such as beads and rhinestones made from recycled glass and denimite; a material made from recycled worn-out denim. We have created contemporary styles imbued with a sophisticated charm.”

The compendium which includes women’s clothing and accessories will be available in stores and online on Thursday April 7, 2016, which is also at the time of the opening of Fashion Forward– three centuries of fashion, of which the high street store will exclusively sponsor.


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