London Fashion Week AW15: Eudon Choi


The king of tailored classics is back and this season, he’s focusing on outerwear.

As something his label’s been built on since it launched in 2009, Eudon Choi’s fascination with outerwear comes as no surprise, and, he’s very good at it.

The jackets were clearly the winners in this collection, silky wool coats and solid leather jackets, with sharp, urban silhouettes, were somehow soft and organic, and at the same time, were reminiscent of the Japanese architectural movement Metabolism.

Choi also gave a subtle nod to the 70s by pairing mannish blazers with flared trousers and broke up his minimal colour palette with overcoats in wallpaper florals of dusty brick-red and stripes of saffron.

But it wasn’t just a party for the coats and jackets; there were several oversized fringed scarfs, splotched in greys and sapphire, and a dress/outerwear hybrid that wrapped over the model’s shoulder and swung down to part gracefully at the front.

Last season saw Choi leaving his menswear-inspired designs for something more feminine and ornately floral, but this time, he’s back to what he described post-show as the “old him”. It’s good to see him back on track and we can’t wait to see what’s next.


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