
News
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Find your style code with style coach and influencer Helenlee Whalley
By Sophie Green and Danielle Ord. Helenlee Whalley talks to Sunderland University fashion students about pursuing her dream career as a professional stylist, using her passion for influencing lives to allow everyday people to feel confident and comfortable. Surprisingly Helenlee’s education guided her towards sports science allowing her to become a personal trainer which together…
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We test out Re-Fresh hydrating beauty mist by My Clarins
Today we have tested out for you a great beauty product, which each woman should have in her bag. It’s Re-Fresh hydrating beauty mist which is suitable for all types of skin. This product is brilliant for a daily basis, and you can use it whilst wearing make-up as well. 90 per cent of the…
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50s V 60s: a modern vintage
The 1950s and 1960s were an iconic era, I wanted to incorporate the iconic styles and pieces of these eras into my own studio photoshoot. I aimed to take a modern approach to such a classic era, in order to create multiple modern-vintage style looks. I combined timeless patterns like animal prints and polka dots,…
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Beauty Review: We test out Clinique iD
The Clinique iD allows customers to personalise their product to fit their skin type. With a range of three different moisturiser bases and five active concentrate cartridges, every customer can find their perfect match. Your base can be; a moisturising lotion, oil-control gel or a hydrating jelly, and each of the cartridges targets common skin…
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Tried and tested: Benefit Cosmetics ‘They’re Real!’ mascara
The ‘They’re Real!’ mascara is advertised by Benefit cosmetics’ on their website with the description: ‘Lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!’ With this description consumers are expecting this product to be able to transform…
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The Bridges marketing and communications manager, Samatha Czwordon-Auld speaks to FJ students about the world of marketing
By Danielle Ord and Sophie Green. Samantha Czwordon-Auld, 36, marketing and communications manager at The Bridges, Sunderland gave fashion journalism students an insight into the busy life of marketing. In addition to implementing marketing strategies, organising events and liaising with the growing buzz of the media world, Sam maintains a personal blog which she remarked…