Sunderland Advent gives you the chance to win a shopping spree, jewellery or a trip to Disneyland Paris

Advent Doors[4]

Shopping sprees, expensive jewellery and free food to be won. What more could you want?

It’s December, which can only mean one thing: it’s officially the countdown to Christmas. People across the world have started opening their advent calendars, whether that be the traditional chocolate kind, a beauty one from the likes of Benefit or Boots or even your own personalised DIY one. However, if you’re in the North East and don’t have one (or if you have one but just fancy joining in anyway), Sunderland will be opening the door, quite literally, to a whole range of exciting prizes this Christmas.

The lovely bunch over at BID Sunderland and Sunderland Live are inviting shoppers to look out for a specially created Advent door which will be popping up at some of the city’s top businesses every day right up until Christmas Eve. Anyone who sees the door will then be offered the chance to choose a key and try and open it, and the lucky winner will grab themselves a prize.

People who don’t win a prize on the day, may still be in with a chance of winning, as shoppers can also take part in a free draw for a family trip to Disneyland Paris – by filling in an entry form and handing it in at the business of the day. The winners will be announced on Christmas Eve – we don’t know about you but that’s an early Christmas present we would love to receive!

The amazing Advent prizes up for grabs include a £250 shopping spree, jewellery from the likes of Swarovski, Pandora and Nomination, Topshop vouchers, theatre tickets, shopping vouchers for The Bridges, meals for 4 in some of the city’s most popular restaurants and champagne afternoon tea for two at one of Fashion North’s favourite tea rooms, Serendipity.

Advent Doors[1]

Talking about Advent, Ken Dunbar, chief executive of Sunderland BID said: “We are delighted that so many of our retailers in the city centre have got behind this great promotion. It’s going to make shopping in Sunderland a must throughout December because there are some amazing gifts on offer along with all the entertainment taking place.”

Zoë Channing, head of event development at Sunderland Live added: “The range of activity programmed around the Advent Door means there truly is something for everyone in Sunderland city centre this Christmas. We look forward to seeing visitors taking part, and of course, winning fabulous prizes.”

As well as prizes to be won, each venue will help to get shoppers into the Christmas spirit with festive activities including: food tasting, live music, beauty treatments, party hair demos and Christmas cocktail-making. On Decemeber 4-6, Market Square will host World Christmas. Audience get the chance to see the city come to life with a colourful burst of dance, food and music – after all, “the best way to spread Christmas cheer is singing loud for all to hear.”

So, if you’re in Sunderland on the lead-up to Christmas and fancy your chances at winning some pretty darn amazing prizes for yourself or even as a Christmas present for someone else, check out the full list of where the Advent Door will be every day GOOD LUCK – you never know, you could be heading to Disneyland Paris in the New Year.


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