Caitlyn McAdam: Overcoming Imposter Syndrome, Viral Videos & Life at Matalan
University of Sunderland graduate, Caitlyn McAdam, returned to give Fashion Journalism students an insight into her life working at huge fashion retailer, Matalan. Caitlyn graduated with a first class honours degree at the height of the Covid pandemic after creating her
The Rise of Social Media Marketing and the Commodification of Influence
In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and
Liv Martinez: Northumbria to New York Fashion Week
Meet Liv Martinez, a 21-year-old fashion student from Lincolnshire, who has defied all odds and landed herself a year abroad in New Jersey. In an interview with Fashion North, she spills the ins and outs of studying fashion in the
Influencers: unfiltered reality – or still a damaging illusion?
An investigation of the ban on online influencers using filters in beauty product promotion - and of whether the influencer phenomenon is more healthy as a result. To meet Olivia Nazari is to forget everything you thought you knew about Instagram
Laura Kingston gives us the low-down on launching a digital fashion magazine
High Life North founder, Laura Kingston, spoke about her experience in starting up her own digital magazine aimed at women in the North East in a masterclass for students at the University of Sunderland. After leaving university having studied for a
Is TikTok the most valuable marketing tool for the fashion industry?
The fashion industry continuously evolves and adapts to new concepts and platforms. The rise of TikTok is still an unfamiliar notion to many corporations, but does the fashion world need it in order to survive? Georgia Suggitt reports. TikTok became
Who needs normal trainers anymore?
Since we’ve all been stuck in lockdown since March, it has given so many people the opportunity to show a bigger interest in their hobbies and find a new love in their work. Even before lockdown, some people discovered this
The Bridges marketing and communications manager, Samatha Czwordon-Auld speaks to FJ students about the world of marketing
By Danielle Ord and Sophie Green. Samantha Czwordon-Auld, 36, marketing and communications manager at The Bridges, Sunderland gave fashion journalism students an insight into the busy life of marketing. In addition to implementing marketing strategies, organising events and liaising with the