Beyond Retro, a vintage retailer, will open a pop-up store selling Christmas jumpers in partnership with charity Save The Children.
Opening on November 11, in Old Street Underground Station, London, and running until December 21, the store will sell a range of vintage festive gifts but mainly Christmas jumpers.
The shop supports Save The Children’s Christmas Jumper Day, which takes place on December 12. Beyond Retro have pledged to sell 10,000 jumpers during the shop’s opening period donating £1 for each piece sold.
This is the third year of the Christmas Jumper Day, a campaign which has previously raised more than £1.6 million. Save The Children have also recently collaborated with Asda to sell a range of exclusive Christmas jumpers.