The rise of running fashion collabs: Fashion’s new athletic aesthetic
Running has been a popular activity in Britain since the 70s and 80s, but decades after it emerged as a popular hobby several brands are spearheading a more fashion-forward look for running gear, becoming a popular fashion trend rather than
Travel Style: Comfort is always key
Even when travelling, you can still wear clothes to feel comfortable and stylish in. Whether you are jetting off for some winter sun or inter-railing across Europe, Fashion North has sourced some key pieces to look good in. We love these Fila Disruptor
Are celebrity endorsements and collaborations saving the high street?
High street and online retailers are using celebrities and bloggers to endorse their products, now more than ever. It is becoming increasingly popular for fashion and beauty celebrity collaboration ranges and for celebrities to endorse various products on social media,
Rihanna to showcase new collection with Puma at New York Fashion Week
The Creeper keeps changing the game. Fenty is back with fresh colors. Shop the link in our bio. #FENTYXPUMA A photo posted by PUMA (@puma) on Nov 19, 2015 at 9:01pm PST After being appointed women's creative director a whole year ago,
Creeper Sneakers are creeping back again
#THECREEPER is available for women, GLOBALLY at 12:30am EST! Don't miss it!!! puma.com/creeper @puma A photo posted by badgalriri (@badgalriri) on Sep 24, 2015 at 8:55pm PDT At the age of sixteen most girls dream of adding to their forever growing shoe
PUMA teams up with Solange Knowles for second collection
Solange Knowles has created her second capsule collection for German sportswear brand PUMA. This drop follows her first successful collection Girls of Blaze which came out in February. This limited-edition autumn/winter range will be released in two parts. The first part,
Rumours of a Rihanna x Puma sportswear collaboration intensify
After collaborating with River Island, Balmain and MAC cosmetics in the past, Rihanna is strongly rumoured to have signed a seven figure contract with the sportswear giant Puma. Although this is yet to be confirmed by either party, it would be a great