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12/02/2020
By Caitlyn McAdam
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Is sustainability the potential death of fast fashion hauls?

Will the rise of sustainability be the end to fast fashion hauls or will haul-culture still thrive in the digital world? Fashion North’s Editor Caitlyn McAdam reports. Photo Credit: Pexels  The fashion industry has seen a rise in fashion hauls by influencers

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02/11/2019
By Caitlyn McAdam
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YouTube stars are taking over: Morphe X Jeffree Star is a sell out

  Influencers, YouTube stars, bloggers, Instagrammers; you name it, they are taking the world by storm and have created some serious buzz in the beauty industry. One of them being Jeffree Star, who has just dropped his new collaboration with Morphe

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10/23/2018
By Caitlin Cooney
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Fashion North verdict: Primark launches second Saffron Barker homeware collection ‘Saffy B’

Primark has launched their second collab collection with YouTube's own Saffron Barker, exactly one year later from her first collaboration. (Credit: Primark) When we reported on it one year ago Saffron had just over 1.2 million subscribers across both her YouTube channels, she's

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10/31/2017
By Caitlin Cooney
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Sigh, another year another Primark x YouTuber collaboration

A brand-new homeware collection by Primark in collaboration with Saffron Barker hit stores on October 23. It’s available in most Primark stores. Primark's website hold a list of what stores have the collection in.. Saffron has over 1.2 million subscribers across

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