Stand out this Spring with the colour blocking trend
Why fit in when you were born to stand out? That is exactly what you can do with the latest revival of the colour blocking trend seen all over social media. Revived from 2011, the trend involves taking colours on opposite ends
Motel X Olivia Neill: Tik Tok Queen drops Spring edit
Olivia Neill is the latest Tik Tok ‘it girl’, and today marks the release of her highly anticipated Motel Rocks collection. The collection boasts a range of stylish and boujee spring pieces, perfect for those post lockdown looks. Olivia Neill is
From Tynemouth to travelling the world: Chris Davis talks to us about his career in photography
In a masterclass for students at the University of Sunderland, fashion and portrait photographer Chris Davis tells students about his journey of becoming a fashion photographer, and being published in GQ, Vogue Portugal, Forbes, Marie Claire, Grazia, Homme Style and
Spring in full bloom
The flowers are blooming, the sun is shining and our outfits are brighter than ever as we move into spring/summer. The longer days and warmer weather calls for a total revamp of our wardrobe. Pastels and florals are the spring/summer
Slave to the label: Is the younger male generation more obsessed with designer labels than the females?
An investigation into the younger male generation’s expensive loyalty to top-end brands while women embrace low-cost fast fashion. We all love to splash out on a designer brand now and again, don’t we? A little treat now and again doesn’t hurt anyone.
The high street and its people: what’s next for them?
Amid an unprecedented combined threat from online retail and Covid-19, Rebecca Redford investigates the human cost of the crisis on the high street. Fashion retail on the high street has been struggling for a many years, as the number of people
From the streets to the Olympics…the evolution of breakin’ style
Brooke Murphy explores how breaking earned itself a place at the biggest sporting show on Earth and how it has remained relevant in an ever-changing fashion scene since the 70s. Image: B-girl Nat B-girl Angel started out breaking almost 20 years ago
How has virtual and augmented reality transformed the online shopping experience?
The fashion industry has to make lots of sacrifices in 2020, from the closure of our favourite high street stores to reduced sale incomes. So as the world turns digital, fashion and beauty brands are venturing into the world of
The Downfall of Marks & Spencer
Marks and Spencer have been a part of the British high-street for as long as we can remember (since 1884 to be precise). It’s the place where generations have shopped, and it has become a well trusted brand. However, over
Are men too comfortable with the jeans and t-shirt combo to experiment with fashion?
Fashion has targeted a predominantly female market for as long as we can remember, but has the amount of male interest in fashion been overlooked? A woman can find anything and everything her heart desires in terms of fashion with the
How to re-wear last years florals
I think I speak for most of us when I say we spent far too much time online shopping last year in an attempt to get through lockdown blues, and just the general boredom of having very little to do.
Style lessons we learnt in lockdown
It's officially been a year (give or take a day or two) since we were told to stay home, and it hasn't really stopped. We've seen a multitude of fitness trends, drinking challenges, and mental health campaigns, but lockdown has