How has virtual and augmented reality transformed the online shopping experience?
The fashion industry has to make lots of sacrifices in 2020, from the closure of our favourite high street stores to reduced sale incomes. So as the world turns digital, fashion and beauty brands are venturing into the world of
The Downfall of Marks & Spencer
Marks and Spencer have been a part of the British high-street for as long as we can remember (since 1884 to be precise). It’s the place where generations have shopped, and it has become a well trusted brand. However, over
Are men too comfortable with the jeans and t-shirt combo to experiment with fashion?
Fashion has targeted a predominantly female market for as long as we can remember, but has the amount of male interest in fashion been overlooked? A woman can find anything and everything her heart desires in terms of fashion with the
How to re-wear last years florals
I think I speak for most of us when I say we spent far too much time online shopping last year in an attempt to get through lockdown blues, and just the general boredom of having very little to do.
Style lessons we learnt in lockdown
It's officially been a year (give or take a day or two) since we were told to stay home, and it hasn't really stopped. We've seen a multitude of fitness trends, drinking challenges, and mental health campaigns, but lockdown has
Laura Kingston gives us the low-down on launching a digital fashion magazine
High Life North founder, Laura Kingston, spoke about her experience in starting up her own digital magazine aimed at women in the North East in a masterclass for students at the University of Sunderland. After leaving university having studied for a
My Favourite Brand: Moschino
Everyone has a favourite brand, a shop they gravitate towards or an e-retailer they spend hours scrolling through monthly. Often, especially in the case of those with less disposable income, this isn't even the store or label a person buys
Past fashion: Style inspiration from fashion history
Trends may come and go, but the influence of bygone eras is constant. With the growth of sustainable fashion, it's the perfect time to take a look back at fashion history and revisit some of those iconic styles. Get raiding
70s Punk and a Casual Twist
The 1970s is one of the most iconic decades for fashion. From casual street styles with statement flares and platform heels to the punk subculture with chains and leather. Music from the likes of The Ramones, Buzzcocks and Blondie, paved the
Fresh florals: Fashion and beauty tips for spring
Welcome this Spring season with some fun, fresh florals. Read on for some great tips on how to style yourself for spring! This cute, pink outfit is sure to bring some spring joy into your life! Mix soft, millennial pink with
Molly Goddard Autumn winter 2021/22
It is fashion week again, but the pandemic continues to put an unprecedented spin on the shows. Molly Goddard’s autumn winter 21/22 was showcased in a warmly lit room with remixes of classical music and nothing much more. The bare
Lindor truffles and Milka bars: Summer 2021s Freddo inspired fashion
After (nearly) a year spent in lockdown and with many of us turning to baking and sweet treats to brighten our days, it’s no surprise that we’ve turned to bars of Galaxy and banana bread for inspiration for this summer’s