Asda launches post-surgery lingerie collection for Breast Cancer Awareness Month

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George at Asda have launched a new Tickled Pink range of post-surgery bras, swimwear and headscarves to support breast cancer awareness month.

The collection features attractive floral and lace soft bras that fasten at the front, to provide both comfort and confidence to women diagnosed with breast cancer. At an unbeatable price of only £6 per bra, the line is available online at and in-stores nationwide now.

George have also designed headscarves in star and tile prints for those who have lost their hair during chemotherapy, and post-surgery swimwear to provide style and security in the pool.

Fiona Lambert, VP of George and Asda’s Tickled Pink Ambassador said: “George is hugely proud to be working alongside Breast Cancer Care in developing this range of post-surgery bra and matching brief sets, swimwear and headscarves suitable for those who have experienced hair loss. We listened to feedback from women diagnosed with breast cancer to design lingerie that exactly met their needs.

“The bras are beautiful, practical and great value and the three post-surgery women in our campaign look amazing in them. Both ranges are exciting launches for us to mark the start of Breast Cancer Awareness Month this year and to celebrate the 18th year of Asda’s Tickled Pink Campaign.”

Asda’s Tickled Pink campaign supports both Breast Cancer Care and Breast Cancer Campaign- two charities that provide specialist support to people with breast cancer and their families. Breast Cancer is the most common cancer in the UK and around 50,000 new cases are diagnosed each year.

With over 30 rave reviews on their website, it seems the collection has been received well. One reviewer said: “Thanks Asda for making what is a traumatic experience feel feminine again please give us more!” Ranging from a 34A-42G in bras and 8-24 in swimwear, there is something available for everyone.

The five nearest ASDA stores are:

Sunderland, Leechmere Road Industrial Estate, SR2 9TT

Ryhope, Ryhope Street South, SR2 0AB

Sunderland Portsmouth Road, Portsmouth Road, Pennywell SR4 9AS

Washington, The Galleries, NE38 7NF

Boldon, North Road, NE35 9AR

Ladies, make sure you check yourself for abnormalities regularly. Find out more here:


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