The key to a beauty brand’s success on Tik Tok
Tik Tok has officially hit the beauty mainstream, surpassing Instagram as the second-most popular social media app for teens. The latest statistics from Sensor Tower reveal that in April 2020 the video app has been downloaded more than two billion
My Favourite Brand: Nike Official
Nike is perfect for anyone looking for a stylish sporty look. Established in 1964, they’ve been a favourite in the sport world ever since and cover everything from everyday attire to serious sport wear. The brand have an extensive range of
Stylist Emma Gold inspires students after launching a podcast and fashion brand
FROM Vogue to Grazia and Cosmopolitan, Emma Gold has worked for some of the world's biggest fashion magazines. The stylist, who recently launched The Fashion Cupboard podcast, has risen from an intern to fashion assistant before going into styling fashion shoots
How to get the 70s look straight from your bedroom
Want to get the hippie look from home? This trend board fully explores the 70s style. This care free era is most certainly coming back into style, with stores like Urban Outfitters, ASOS, and Zara stocking some great pieces that
Birkenstocks are back – Birkenstock X CSM
The return of the Birkenstocks is one we hate to admit, we never saw coming. The iconic 'dad' sandal has taken a revamp and we are left to wonder if their reimagined designs will be able to win us over
From ASOS intern to 30 under 30: Sally Minns talks about her career and opening up her own studio
North East born stylist Sally Minns started her internship at ASOS 10 years ago. Since then she’s been nominated as one of Draper’s 2019 30 under 30, won the Rising Star in the Independent Sector award at the 2019 Drapers
Past fashion: Style inspiration from fashion history
Trends may come and go, but the influence of bygone eras is constant. With the growth of sustainable fashion, it's the perfect time to take a look back at fashion history and revisit some of those iconic styles. Get raiding
Retinol: A guide on how and when to use it
After a year of lockdowns and endless 'me time', the addiction to our skin care routine has grown rapidly. The question is, do we know how to use everything in it correctly? According to Google Trends, one of the top three
How to modernise the Bridgerton Look and give 70s style the edge
If there's one thing we know about fashion it's that the past always comes back around again. What we have seen before we will ALWAYS see again. Inspired by fashion history, I styled a blast from the past but gave
How to dress like a 90s supermodel
The 90s era was filled with glamorous supermodels like Naomi Campbell and Kate Moss, iconic tv shows such as Friends and Sex and The City, but more importantly it gave us fashion trends that we still know and love today. The
Golden Globes 2021: Best dressed for the digital carpet
The virtual red carpet did not stop celebrities from showcasing their fashionable choices for this years Golden Globes. On Sunday, the 78th annual Golden Globes took place virtually with nominees joining from their homes around the world. The celebrities did not
Optimism is here at Prada fall/winter 2021
For fall/winter 2021, Miuccia Prada and Raf Simons took inspiration from change and transformation with the collection showing the "fusion between disparate themes and intents mirrors the nature of humanity: a belief in the fact that men and women each