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12/15/2022
By Holly Miller
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Christmas morning: from cosy to classy

From cosy Christmas Eve pyjamas, to elegant dresses that are sure to wow your family, this Christmas morning photoshoot has all the inspiration you need to look and feel your best this festive season. All of the pyjamas seen in this

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10/10/2022
By Sophie Middleton
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Fashion, friends, and coffee: Get the Rory Gilmore look

Autumn has arrived, and so has the constant need for a hot drink and some fluffy blankets, and subsequently the need to binge autumn's number one comfort show

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05/12/2022
By Lauren Crossman
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Fashion is fluid – A look into genderless dressing

A look into the world of reversed gender roles and genderfluidity within fashion as the fashion industry evolves - with a different take on traditional roles of males and females. Challenging the thought that the male needs to propose and

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02/24/2022
By Sophie Middleton
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The return of the 60s: 5 staples from ASOS you need in your wardrobe

It’s 2022, 42 years since the swinging sixties first begun, and now, it’s back! The 60s were a key moment in the history of fashion, and as most iconic fashion eras do, the 60s have returned for 2022. ASOS have jumped

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02/03/2022
By Lauren Crossman
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From styleless to stylish: my personal style journey

Where does my personal style inspiration come from? I have been a street dancer for more than half my life and, due to that, I found myself falling into street style fashion without putting much thought into it. Dancing has always

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10/15/2021
By Faraday Gamble-Gittings
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Is there hope for the post-pandemic high street? Sunderland shoppers give their verdict

We spent a year locked in our houses, desperate for any bit of human interaction or adventure, and the shops are now reaping the benefits of it. Asos' stocks plummeted this week (read more about it here) and Boohoo has also

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10/03/2021
By Megan West
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It’s October 3rd! How best to wear pink to honour Mean Girls Day

On this 17th annual Mean Girls Day, Fashion North has complied the ultimate buyers guide to everything pink on this special day It may not be a Wednesday, but IT IS October 3rd which means it’s that one day a year

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10/02/2021
By Holly Allton
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The best ugly yet beautiful cardigans (thank you, Harry Styles!)

Autumn is here again, which means we can finally bring our chunky knits out of our wardrobe. But forget the classic warm toned pieces. This year, it’s all about being bold, bright, and even a little (dare we say it)

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04/15/2021
By Georgia Suggitt
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How has virtual and augmented reality transformed the online shopping experience?

The fashion industry has to make lots of sacrifices in 2020, from the closure of our favourite high street stores to reduced sale incomes. So as the world turns digital, fashion and beauty brands are venturing into the world of

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04/15/2021
By Brittany Heeley
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Are men too comfortable with the jeans and t-shirt combo to experiment with fashion?

Fashion has targeted a predominantly female market for as long as we can remember, but has the amount of male interest in fashion been overlooked? A woman can find anything and everything her heart desires in terms of fashion with the

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04/01/2021
By Brooke Murphy
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3 spring maximalist outfits styled by Amy Garrity

Amy Garrity, @amyjanegarrity, 27, is a maximalist fashion stylist from Glasgow, Scotland. For those that don’t know, maximalism and maximalist style focuses on bold colours, mixed patterns and is the trend set to lead Gen-Z out of lockdown and back

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03/04/2021
By Samantha Boal
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From ASOS intern to 30 under 30: Sally Minns talks about her career and opening up her own studio

North East born stylist Sally Minns started her internship at ASOS 10 years ago. Since then she’s been nominated as one of Draper’s 2019 30 under 30, won the Rising Star in the Independent Sector award at the 2019 Drapers

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