Caitlyn McAdam: Overcoming Imposter Syndrome, Viral Videos & Life at Matalan
University of Sunderland graduate, Caitlyn McAdam, returned to give Fashion Journalism students an insight into her life working at huge fashion retailer, Matalan. Caitlyn graduated with a first class honours degree at the height of the Covid pandemic after creating her
Five tips to break into fashion from grad Caitlyn McAdam
Former University of Sunderland fashion journalism student Caitlyn McAdam returned to campus to give a guest lecture on her career since graduating back in 2021 View this post on Instagram A post shared by Caitlyn McAdam (@caitlynmcadam) Caitlyn now works in London as
The Rise of Social Media Marketing and the Commodification of Influence
In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and
‘Legging legs’ and self-diagnosis: How social media trends are neglecting mental health needs
TikTok has recently banned the viral 2024 trend of ‘legging legs’, which implies that only certain body types are acceptable when wearing leggings and other body types should not be seen in them. Bethany Jones investigates the impacts of social
Opinion: How consumerism is ruining social media
Consumerism is sucking the joy out of social media, every time you open TikTok a plethora of marketing content is forced down your throat taking away from all the creativity and fun that these platforms usually provide. I usually enjoy
Wild for Wednesday: The iconic character’s influence on gothic fashion
Everyone - and I mean everyone - knows the Addams family: equally as odd as they are enticing. With the release of Netflix's 'Wednesday', a more modern take on Wednesday Addams, legendary daughter in the Addams family, the show has blown
Not so poop: The secrets to the perfect photo dump
With the popularity of BeReal and a strive for more relatable social media posts, the photo dump has become the perfect way to post on Instagram. The name might not be too appealing, but the idea behind a photo dump
The pink-tinted picture perfect world of balletcore
There's no denying that athleisure is the overarching aesthetic of the early 2020s. From tracksuits, chunky trainers and the humble hoodie, we've spent the past few years prioritising comfort over style: although it obviously is still dripping with taste and
The key to a beauty brand’s success on Tik Tok
Tik Tok has officially hit the beauty mainstream, surpassing Instagram as the second-most popular social media app for teens. The latest statistics from Sensor Tower reveal that in April 2020 the video app has been downloaded more than two billion
As Social Media Grows, Does The Fashion Industry Grow Too?
Social media has been around for years now and a lot of us use it every day. Some of us have seen it from the beginning; like when Instagram first came out in 2010 and it only allowed us to
Is TikTok the most valuable marketing tool for the fashion industry?
The fashion industry continuously evolves and adapts to new concepts and platforms. The rise of TikTok is still an unfamiliar notion to many corporations, but does the fashion world need it in order to survive? Georgia Suggitt reports. TikTok became
Living The Dream: Helenlee’s Top Tips for Becoming a Stylist
Helenlee Whalley is a style coach who has swapped the chilly climes of the North East for a new life in sunny Spain. After the pandemic forced all of her business online, Helenlee decided to fulfil her ambition of living abroad. Now