Slave to the label: Is the younger male generation more obsessed with designer labels than the females?
An investigation into the younger male generation’s expensive loyalty to top-end brands while women embrace low-cost fast fashion. We all love to splash out on a designer brand now and again, don’t we? A little treat now and again doesn’t hurt anyone.
The high street and its people: what’s next for them?
Amid an unprecedented combined threat from online retail and Covid-19, Rebecca Redford investigates the human cost of the crisis on the high street. Fashion retail on the high street has been struggling for a many years, as the number of people
How has COVID-19 changed the game for small businesses?
With lockdowns becoming the new normal, small and independent businesses are coming and going like the tide, but what long-term effect is this having on the ones that remain? Fashion North’s Megan Hagel investigates. The UK has been put under national
3 spring maximalist outfits styled by Amy Garrity
Amy Garrity, @amyjanegarrity, 27, is a maximalist fashion stylist from Glasgow, Scotland. For those that don’t know, maximalism and maximalist style focuses on bold colours, mixed patterns and is the trend set to lead Gen-Z out of lockdown and back
How to re-wear last years florals
I think I speak for most of us when I say we spent far too much time online shopping last year in an attempt to get through lockdown blues, and just the general boredom of having very little to do.
The latest Tik Tok trend inspiring fashion week fits
Every fashionista and designer is once again missing out on the highlight of the year
Put on a floral display this spring
Buying yourself some flowers is the best form of self-care, the little act of kindness towards yourself can really lift your mood, so why not put on a floral display and match your bouquet with your outfits this spring? Yellow is
Spring Beauty Buys-how to do a nature-inspired flatlay
Beauty Essentials Where would we be without a little moisturiser and lipstick? My first flat lay explores my Beauty essentials with an added element of nature. I placed all of my products upon a high gloss surface with some dried flowers.
Our first look at the H&M x Simone Roche collection
Fashion retailer H&M is no stranger to brand collaborations, and the highly anticipated collection with Simone Roche is sure to be a sell out! Here at Fashion North we can't wait to get our hands on some of the pieces. The
Holly Willoughby stuns in sell-out coat: here’s where you can get the look
It’s clear that pastels aren’t going anywhere any time soon. Don’t believe us? You just have to look to queen of dressing yourself happy Holly Willoughby, who wowed in a sky-blue coat from M&S earlier this week. Of course, shortly after
Is fashion resale the key to ending fast fashion?
During the pandemic, second-hand fashion has been the focus of the fashion industry. A report published by ThredUp has shown that by 2029 the second-hand fashion market will have grown a worth of over 80 billion dollars, which is set
Does the rental clothing market have the ability to take over fast fashion?
The popularity of renting clothing has risen over the last year with the rental clothing market paving its way within the retail industry in the UK. Consumers are now aware on the impact their habits are having on the environment. In