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10/12/2018
By Faye Dixon
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Stacey Solomon’s collaboration with Primark arrives in Sunderland store

Primark has launched yet another collaboration and this time it’s with Stacey Solomon. The singer, presenter and TV personality celebrated her product launch this week with famous faces. Among them were her boyfriend Joe Swash and friends Katie Piper, Lydia Bright

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10/11/2018
By Kheira Reeks
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Dani Dyer X ITS has launched

If you're anything like us and love the celebrity X In The Style collaborations, then the day we have all been waiting for is finally here. Yep that's right, Dani Dyer's In The Style collection has launched and its everything we

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09/13/2018
By Kheira Reeks
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Love Island winner Dani Dyer set to be the latest face of In The Style

After her Love Island win, along with boyfriend Jack Fincham, it comes as no surprise that Dani Dyer was going to be the next fashion icon set to make us all go crazy. Following her success from the show, the reality

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11/26/2017
By Rebecca Blair
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Amber Tamblyn launches fashion line to battle against sex trafficking and assault

Amber Tamblyn makes a statement with her 'choir up' fashion line in collaboration with My Sister. The actress, 34, has teamed up with the anti sex trafficking organisation, and Tamblyn tweeted to say she collaborated in order "to fight assault, exploitation and

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10/20/2017
By Kheira Reeks
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PrettyLittleThing reveal upcoming collab with Kourtney Kardashian

Umar Kamani, CEO & founder of fashion brand PrettyLittleThing has been teasing on Instagram for several days about an upcoming secret launch coming to the brand soon. Social media has gone mad tonight when he has finally revealed the "something

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11/03/2016
By Bethany Gallimore
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10 emotions we felt trying to buy the Kenzo x H&M collection this morning

Because it wasn't all that easy

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09/29/2016
By Roseanne Bradley
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M&S’ Archive by Alexa returns this November

Following on from the success of Archive By Alexa for Marks & Spencer, November sees the arrival of the Winter collection; continuing the unique partnership between a modern icon of British style Alexa Chung, and a long standing icon of

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02/08/2016
By Rio Beadie
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M&S teams up with Alexa Chung for exclusive clothing collection

The Queen of peter pan collars, Alexa Chung, 32, is becoming the next collaborator to do a 31 piece collection with the British store, M&S. Anything the woman touches turns to gold, the chain reaction started last spring when Alexa

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12/30/2015
By Ellie Gibson
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Winona Ryder announced as the new face of Marc Jacobs Beauty campaign 2016

Marc Jacobs announced Winona Ryder as the new face of their 2016 beauty campaign back on December 8. The 90's icon, who has appeared in several Marc Jacobs campaigns in the past; including Spring/Summer 2003 and Fall 2015, has joined forces

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12/18/2015
By Hollie Renshaw
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Rihanna to showcase new collection with Puma at New York Fashion Week

The Creeper keeps changing the game. Fenty is back with fresh colors. Shop the link in our bio. #FENTYXPUMA A photo posted by PUMA (@puma) on Nov 19, 2015 at 9:01pm PST After being appointed women's creative director a whole year ago,

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12/07/2015
By Ebony Colledge
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Beyoncé launches active wear with Topshop

Our very own ‘Queen B’ is set to release a debut active wear collaboration with Topshop which is set to launch in April 2016.  We haven’t seen or heard from her in what feels like forever, but it all makes sense

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12/02/2015
By Michael Cross
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River Island annouce SIBLING as their womenswear collaboration

THE WONDERFUL KNITWITS SIBILING ARE COMING TO THE HIGH STREET! THIS IS NOT A DRILL! Named the “Pretty In Pink” collection, Sibling’s first foray into high streetwear is in partnership with River Island’s Design Forum and is to be released in

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