The Rise of Social Media Marketing and the Commodification of Influence
In this new technological age, almost all the adverts we see are online, from TikTok to Tinder, it's inescapable. This is no surprise given the global digital advertising market was thought to be worth around $350 billion in 2020 and
Addiction, Anorexia and A-class drugs: The problems with our favourite TikTok aesthetics
The world of social media has done some truly amazing things: uniting families, providing safe spaces, and sparking national movements, but there may be a darker side to the pretty picture of these online communities. TW: discussion of mental health disorders,
Wild for Wednesday: The iconic character’s influence on gothic fashion
Everyone - and I mean everyone - knows the Addams family: equally as odd as they are enticing. With the release of Netflix's 'Wednesday', a more modern take on Wednesday Addams, legendary daughter in the Addams family, the show has blown
Not so poop: The secrets to the perfect photo dump
With the popularity of BeReal and a strive for more relatable social media posts, the photo dump has become the perfect way to post on Instagram. The name might not be too appealing, but the idea behind a photo dump
Influencers: unfiltered reality – or still a damaging illusion?
An investigation of the ban on online influencers using filters in beauty product promotion - and of whether the influencer phenomenon is more healthy as a result. To meet Olivia Nazari is to forget everything you thought you knew about Instagram
The power shoulder trend of A/W 2020
The padded shoulders is back! From blazers to crop tops, the 1980s power trend first seen on Joan Collins as Alexis Carrington in US soap Dynasty has been revived for this season. From TV royalty in the 1980s to real life
Influencer teeth: The rise of veneers and the quick fix smile
In an era were a quick fix is the most important thing and people are so highly scrutinised on their looks it can be easily seen why people would turn to veneers for quick fix rather than braces. Tooth veneers have
Helenleeloves instameet at Ramside Hall is pending….
Style coach and influencer @helenleeloves is ready to cast her fashion magic over the North East in collaboration with @thegrammersuk for their next instameet. Helen Lee, a Durham based stylist, style coach and creator of STYLE CODE is set to join
Best Bags of The Season
As the new season's designer bags start arriving in stores there’s one in particular that is on everyone’s minds as it’s making its way into the arms of every influencer on Instagram after being labelled as the "It” bag of
Find your style code with style coach and influencer Helenlee Whalley
By Sophie Green and Danielle Ord. Helenlee Whalley talks to Sunderland University fashion students about pursuing her dream career as a professional stylist, using her passion for influencing lives to allow everyday people to feel confident and comfortable. Surprisingly Helenlee’s education
The secrets to Daytime Lace for SS/19
Lace has always been a fabric associated with lingerie but it has now transitioned from the bedroom and into our everyday clothing. It can be found on the high streets and dressed down for the more casual day time attire. One
The original IT girl: Daphne Blake puts the cool in coolsville
Before there was Calabasas there was Coolsville. The original IT girl Daphne Blake was doing it before the Kardashians ever could. With both Scooby Doo and Scooby Doo 2: Monsters Unleashed being added to Netflix this month we pay homage to