As the high street falls, online shopping rises
High streets are on the decline following the rise of online purchases from consumers. Since 2020 online shopping has risen due to an increase in platforms and a decrease in shops available on the high street for shoppers to browse. Platforms such
How to crack the mini egg look (calorie free!)
We hate the mini egg nail trend, so here at Fashion North we’re showing you our take on getting the mini egg look. Pastel perfection. The sun's out and that means it’s time to start rolling out the mini eggs.
Is there hope for the post-pandemic high street? Sunderland shoppers give their verdict
We spent a year locked in our houses, desperate for any bit of human interaction or adventure, and the shops are now reaping the benefits of it. Asos' stocks plummeted this week (read more about it here) and Boohoo has also
Motel X Olivia Neill: Tik Tok Queen drops Spring edit
Olivia Neill is the latest Tik Tok ‘it girl’, and today marks the release of her highly anticipated Motel Rocks collection. The collection boasts a range of stylish and boujee spring pieces, perfect for those post lockdown looks. Olivia Neill is
How has virtual and augmented reality transformed the online shopping experience?
The fashion industry has to make lots of sacrifices in 2020, from the closure of our favourite high street stores to reduced sale incomes. So as the world turns digital, fashion and beauty brands are venturing into the world of
Style lessons we learnt in lockdown
It's officially been a year (give or take a day or two) since we were told to stay home, and it hasn't really stopped. We've seen a multitude of fitness trends, drinking challenges, and mental health campaigns, but lockdown has
My favourite lockdown purchases
Have you developed a online shopping addiction during lockdown? Here at Fashion North we are all constantly searching the web and Pinterest for new outfit ideas and trends. Personally, I love layering my outfits, especially focusing on the colours gold and
Fashion North’s top tips for Black Friday shopping!
Ahh, it’s that time of year again when you *accidentally* buy a pair of Prada sunglasses because you just tripped and fell. But luckily for your bank account, they’re only £150 because its Black Friday. This momentous event in the run
PLT drop their winter ski range (no snow required)
It might feel like the wrong time to be planning a winter holiday with current travel restrictions, but Pretty Little Thing's new ski range doesn't mean you have to hit the piste. The PLT Ski line consists of winter essentials from
Is Covid killing the wedding dress? Don’t tell the brides!
Coronavirus: it's carving a tragic path through the whole of humanity right now. And, as Sam Boal has been discovering, it's also carving a devastating swathe through the wedding shop sector. So, are the days of the wedding dress numbered
Going, going, gone! ASOS Groovy Chick tees sell out as we relive our 1990s obsession
I think we can all admit to having a Groovy Chick obsession at some point in our lives. For me it was everything from my clothing, bedroom and even my bike as a child. As if 2020 could not get
Lizzo X Quay Australia collaboration dropped and will have you looking good as hell
Lizzo is the latest star to team up with famous sunglasses brand- Quay Australia. Working alongside Quay Australia, the pop sensation has created a line of statement sunglasses as fabulous as herself. Quay Australia are no strangers to superstar collaborations, as they have worked with