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03/17/2020
By Lucy Britnell
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Relaxed Tailoring

For spring/summer it’s the return of power dressing, designers reinventing classic tailoring showing a more slouchy and oversized approach. Last September from New York to Paris, designers like Jacquemus showed that relaxed tailoring is back in business. The traditional masculine style

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03/04/2020
By Lucy Britnell
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The new era of the Chanel woman

The days of exaggerated set designs for the Grand Palais are no more; Virginie Viard chose a minimal approach for Chanel’s fall/winter 2020 show on Tuesday morning. Traditionally, the Grand Palais is Chanel’s playground where we expect to see extravagant

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02/24/2020
By Lucy Britnell
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The eyeshadow palette I can’t live without

When someone asks what one beauty product you couldn't live without, I always say the Urban Decay Naked 3 palette (£43) . This palette has been through some trauma, I've used it religiously since I bought it back in 2013,

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02/14/2020
By Lucy Britnell
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Stormproof style

As the UK  prepares for Storm Dennis to hit, us fashion conscious souls have had our own dilemma: how to stay stylish in the storm. Do we risk the cold and leave our warm accessories at home or do we pile

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12/17/2019
By Lucy Britnell
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Being Sustainable in Sunderland

To be considered an ethical lover of fashion it means you see clothing for their full value. “The decisions we make today with regard to sustainability will largely set out how the next few decades unfold and what form this damage

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12/16/2019
By Lucy Britnell
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Is Sunderland’s High Street Dying Out?

Prosecco fuelled shopping, private catwalks and endless outfits could be the future of high-street shopping in Sunderland says a retail expert, who believes the future of retail is all about experimental activity. In recent years more customers are ditching face to

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11/28/2019
By Lucy Britnell
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PRADA X ADIDAS: ARE DESIGNER COLLABORATIONS BECOMING TOO BORING?

This week Prada and Adidas announced their limited-edition Superstar Sneaker and bowling bag collaboration. The hype for this collection started in October when it was teased that the two brands would collaborate for a sneaker collection. Prada teased the collaboration

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11/25/2019
By Lucy Britnell
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The Future of Luxury

Luxury as an industry is now being upgraded and the future of brands is being determined by their response to the change in consumer habits. Digitalisation is changing the way consumers are purchasing luxury goods; from renting designer clothes to

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11/12/2019
By Lucy Britnell
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70s trends making a comeback

Designers are taking inspiration from past decades, using signature silhouettes, fabrics and themes to make their own modern day versions of past designs. The 70s bohemian culture is used as inspiration for designers such as Longchamp, Dries Van Noten and

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11/12/2019
By Lucy Britnell
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Best Bags of The Season

As the new season's designer bags start arriving in stores there’s one in particular that is on everyone’s minds as it’s making its way into the arms of every influencer on Instagram after being labelled as the "It” bag of

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11/06/2019
By Lucy Britnell
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BEST OF FAUX LEATHER

Leather has never been considered the most comfortable and versatile fabric unless you count the classic knee-high boot or biker jacket that makes a recurring appearance every year establishing its timeless place in our wardrobes. It has been rebranded and

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11/04/2019
By Lucy Britnell
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Go out with a bang this bonfire night!

Remember remember the 5th November, with Bonfire night fast approaching don’t let the low temperatures get in the way of your outfit choices. The days are getting colder and its that time of year when you’re digging out your knitted jumpers,

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