How powerful is TikTok’s influence on fashion?
Fashion content on TikTok has become increasingly popular, Lucy Britnell explores the impact influencers are having on the fashion industry. TikTok as a platform has increased in popularity during the pandemic, with more users turning to the app for light-heart
From being disowned for being gay to featuring in Italian Vogue
At 27 years old, Sunderland-born Syed Ahmed has made a name for himself in the fashion industry with an Instagram following of more than 63,000. He has worked with brands such as Calvin Klein, Dior beauty and ASOS and appeared
The 10 fashion TikTok accounts you didn’t know you needed to follow
With fashion month coming to a close, we've seen a new breed of show attendees and invites: the TikToker, specifically the fashion TikToker. Gone are the days when YouTubers dominated online trends with their half-hour Zara hauls and "get ready with
The rise in cosmetic filler procedures amongst young women: are our favourite celebrities to blame?
We all want to have the perfect pout or defined cheekbones, but is the desire to look like our favourite celebrities becoming dangerous amongst the younger generation? In recent years, cosmetic filler appointments have become as much of a regular occurrence
As Social Media Grows, Does The Fashion Industry Grow Too?
Social media has been around for years now and a lot of us use it every day. Some of us have seen it from the beginning; like when Instagram first came out in 2010 and it only allowed us to
Is TikTok the most valuable marketing tool for the fashion industry?
The fashion industry continuously evolves and adapts to new concepts and platforms. The rise of TikTok is still an unfamiliar notion to many corporations, but does the fashion world need it in order to survive? Georgia Suggitt reports. TikTok became
Set the tone with Nasty Gal ft. Josefine HJ new edit
Set the tone for your autumn/winter capsule wardrobe of effortless day-to-night looks with Nasty Gal's lastest edit with the IG queen Josefine H.J. Their lastest collaboration embodies Josefine's modern and minimal style with essential winter items. The key features of the
Influencers you should be following for Black History Month
This Black History Month 2020 falls on October 1st to October 31st, and to celebrate we have put together some of our favourite black Instagram influencers we think you should be following. There are hundreds of Instagram influencers out there, so
Our brows are nothing compared to Lily Collins’ in Emily in Paris!
Since 'Emily in Paris' was released on Netflix on October 2nd, our obsession with Lily Collins' eyebrows has only grown bigger (or you could say thicker!) Lily has always been infamous for her bold, wild eyebrows, and we're here to
The Zara boot everyone is talking about
In the past few years Zara has been known for designing some staple pieces that become worldwide hits with influencers and celebrities. This autumn/winter, Zara’s sold-out trendy rubber boot is a hit on Instagram. The knee boot coming in a
Overly social media: are we spending too much time on our phones?
Whether you’re more likely to be found; Instagramming, Tweeting or using an emoji reaction to a FB status, chances are you’ll be visiting at least one of these apps at some point today and not just for one quick scroll. According
Street Style: Bold coats in Newcastle city centre
A bold coat can be the item that completely transforms your entire outfit, wearing a distinctive design or an unusual texture will certainly display a sense of creativity and innovate an otherwise casual outfit. Coats are an essential to battle the