Are Gen Z duping the luxury fashion market?
Fashion North investigates dupe trends and how a generation of copy culture is pushing out luxury fashion. With a rise in online shopping paired with a cost of living crisis and a generation that idolises influencers and celebrities, it is
Trending on TikTok: is the famous Dior Addict Lip Glow Oil worth it?
When Dior’s Addict Lip Glow Oil was released in 2020, it went viral and catapulted lip oils into our make-up bags for the first time. Then supermodel Bella Hadid endorsed the product and it blew up on socials and was an
Lemon Bottle: TikTok’s newest fat loss treatment
Lemon Bottle injections and Ozempic are two of the latest viral TikTok trends to aid fat loss. Should we really be taking medical advice from a dancing app? Social media has a lot to answer for when it comes to body
Leopard Print Takes Over – TikTok Ignites its Comeback.
TikTok has emerged as a powerful platform, being able to reshape trends and foster a new era of style influencers. At the heart of TikTok's fashion scene lies its ability to quickly and effectively amplify trends. What was once the domain
‘Legging legs’ and self-diagnosis: How social media trends are neglecting mental health needs
TikTok has recently banned the viral 2024 trend of ‘legging legs’, which implies that only certain body types are acceptable when wearing leggings and other body types should not be seen in them. Bethany Jones investigates the impacts of social
Opinion: How consumerism is ruining social media
Consumerism is sucking the joy out of social media, every time you open TikTok a plethora of marketing content is forced down your throat taking away from all the creativity and fun that these platforms usually provide. I usually enjoy
What is a #GANNIGirl?
The new Ganni x Coggles collection has caught the eye of many like-minded girls all over the internet, who are now referring to themselves as #GANNIgirls. A #GANNIgirl is someone who feels comfortable and confident in themselves which shows in their
Wild for Wednesday: The iconic character’s influence on gothic fashion
Everyone - and I mean everyone - knows the Addams family: equally as odd as they are enticing. With the release of Netflix's 'Wednesday', a more modern take on Wednesday Addams, legendary daughter in the Addams family, the show has blown
Has TikTok made us fall back in love with the negroni?
In today's crazy social media world, trends will spawn from anywhere and everywhere, but the latest craze sweeping TikTok is a cocktail of all things. A promotional video of House of the Dragon stars Emma D'arcy and Olivia Cooke discussing the
How powerful is TikTok’s influence on fashion?
Fashion content on TikTok has become increasingly popular, Lucy Britnell explores the impact influencers are having on the fashion industry. TikTok as a platform has increased in popularity during the pandemic, with more users turning to the app for light-heart
The best ugly yet beautiful cardigans (thank you, Harry Styles!)
Autumn is here again, which means we can finally bring our chunky knits out of our wardrobe. But forget the classic warm toned pieces. This year, it’s all about being bold, bright, and even a little (dare we say it)
Motel X Olivia Neill: Tik Tok Queen drops Spring edit
Olivia Neill is the latest Tik Tok ‘it girl’, and today marks the release of her highly anticipated Motel Rocks collection. The collection boasts a range of stylish and boujee spring pieces, perfect for those post lockdown looks. Olivia Neill is