AI in Fashion: Help or hindrance?
In recent years, the use of artificial intelligence has greatly increased, from simple uses such as Snapchat AI, to much larger scales with companies opting to use AI rather than humans for certain jobs. Now what does this mean for
The Hunger Games: How to get the look
Following the recent cinematic release of The Hunger Games: The Ballad of Songbirds & Snakes, everyone’s eyes are on the fashion. The film that acts as a prequel and origin story to the film and book series by the same
Feeling festive? Here’s your Christmas accessory inspiration
With the festive season fast approaching, Fashion North brings you the ultimate accessory inspiration to bring some Christmas cheer to your style. Primark Primark has a range of sparkling accessories perfect for this season. From bauble-topped headbands to Christmas tree earrings, there's
Fashion styling challenge: Fit for the autumn breeze
September marks the beginning of the season of the falling leaves. To follow the needs and temperature of the season, a lot of stores are showcasing their own collection of clothing for Autumn. However, it will always be a question
Styling Challenge – Casual autumn outfit
As we head towards autumn, our style and clothing change to fit the weather. To help you with this transition, here is some inspiration for the new season! As part of our styling task at the Eldon Square shopping centre in
The best go-to running accessories
If you're running a 3k or a marathon these are the best running accessories you will need to succeed. Running may seem daunting at first, but with this list of accessories and outfit ideas, you'll look that good you'll forget
Fashion Design Fresher: “I want to create designs that help people feel confident to express themselves.”
In a series of articles, Fashion North introduces the new freshers on the Fashion Journalism and Fashion Design programmes. Name: Susan Ejenavwome Age: I am in my 30s from Nigeria and currently live in Sunderland. Programme: Fashion
How to style a trench coat three ways
Trench coats are the perfect transitional outer layer for this time of year as they're light, comfy and they go with everything! Trench coats are so versatile and can easily be dressed up or down. Casual! For this look we paired the
What’s in our H&M haul? A whole lot of Spring!
As Spring approaches, Fashion North have a H&M haul that will have you looking fresh and trendy. We took to the changing rooms to show you how to get the one stop shop looks this Spring. For this look we paired
Day to night Valentine’s Fashion at The Bridges Sunderland
From day to night, we've got your Valentine's Day looks sorted for whatever occasion. Whether it is a date night with your partner or a day with the girls, H&M have got you covered. we've created three different looks for three
Head to toe in H&M- Come with us to The Bridges styling challenge
Armed with the challenge to style our peers, Fashion North stylists go on the hunt to find the perfect transitional outfits from our local high street shops! Transition from winter to Spring with me in this bright and cheerful outfit
Sun, styling and sparkle: Get ready with us for some sophisticated day drinks!
Spring may not be here quite yet, but that shouldn't stop us from planning ahead for our spring wardrobes, come with us as we fantasise about those warmer, longer days ahead of us. With stores moving away from it's winter